From Mall Magic to Storybook Whimsy: The Story Behind Confetti Teddy.
- Lucia Alberti
- Sep 1
- 1 min read
Updated: Sep 29

Before online shopping changed the way families celebrated the holidays, malls were the hub of the season. The masses shopped, gathered, and were immersed in grand-scale holiday decorations designed to mesmerize little ones. The highlight of every visit was sitting on Santa's lap for that treasured holiday photo--a tradition parents and children eagerly anticipated year after year.
Lucia Alberti, founder of Confetti Display, Inc., was the creative mind behind many of these unforgettable displays. Her company's slogan--"Capture the Spirit of the Season"-- became a promise delivered each year with glittering trees, 16-foot wreaths, toy soldier bears, and immersive environments that brought seasonal magic to life.
"These displays weren't just decorations," Lucia reflects. They were meant to create a full experience--something families would treasure forever.
Today, that spirit lives on in her illustrated storybooks. Lucia has captured the wonder and joy of her creativity in illustrated holiday storybooks to enchant and delight.



